Guide to Sam & Victor: Influencers in Hong Kong
Hong Kong is home to a thriving social media scene, with influencers shaping trends in travel, photography, fashion, and lifestyle. Among them, Victor Cheng and Sam (known online as samishome) have built strong followings through their visually engaging content and unique creative approaches. Each of them brings a distinct perspective, contributing to the vibrant cultural and digital landscape of the city.
Victor Cheng: Master of Urban Photography
Victor Cheng is a renowned photographer and content creator known for his ability to capture Hong Kong’s bustling energy and breathtaking cityscapes. His work features stunning aerial shots, dynamic street photography, and artistic compositions that transform everyday urban environments into mesmerizing visuals.
Photography Style and Influence
Victor is best known for his clean, minimalist aesthetic combined with bold perspectives and innovative angles. He often utilizes drone photography to showcase Hong Kong’s dense skyscrapers, winding streets, and scenic harbor views from above, creating imagery that feels both expansive and intimate. His work brings new perspectives to familiar cityscapes, making Hong Kong appear futuristic and dreamlike.
Beyond landscapes, Victor also experiments with portrait and lifestyle photography, often incorporating human subjects into his urban frames. His images evoke a sense of wonder and adventure, appealing to audiences who appreciate both travel and artistic storytelling.
Brand Collaborations and Career Highlights
Victor has collaborated with major global brands, including Cathay Pacific, Airbnb, American Express, and Uber, using his signature photography style to enhance their campaigns. His work has been featured in international publications and exhibitions, further solidifying his reputation as one of Hong Kong’s top photographers.
Victor’s success has also extended into educational content, where he shares photography tips, behind-the-scenes footage, and travel recommendations. Aspiring photographers and content creators often look to his work for inspiration, as he seamlessly blends technical expertise with artistic vision.
With a growing presence on Instagram, TikTok, and YouTube, Victor continues to push creative boundaries, redefining how urban photography is perceived and appreciated.
Sam (Sam is Home): The Aesthetic Curator of Lifestyle and DIY
Sam, known online as "samishome," is a Hong Kong-based lifestyle influencer whose content focuses on fashion, DIY projects, and aesthetic home decor. Her social media platforms are a pastel-colored dreamscape, filled with whimsical visuals, cozy home setups, and creative handmade projects.
Aesthetic and Creative Vision
Sam’s signature style is defined by soft colors, gentle lighting, and playful compositions. Her posts often feature beautifully arranged food, carefully curated outfits, and dreamy home setups, creating a warm and inviting digital presence.
Her content ranges from crafting intricate DIY projects—such as foam mirrors and handmade ceramics—to showcasing Hong Kong’s hidden gems through her travel vlogs. Whether she’s decorating a space with minimalist yet charming designs or experimenting with new art forms, Sam’s content encourages self-expression and personal creativity.
Fashion and Lifestyle Influence
As a fashion influencer, Sam embraces a mix of vintage, casual, and contemporary styles, effortlessly blending trends with her unique aesthetic. Her outfit inspirations often feature neutral tones, soft textures, and carefully layered pieces, appealing to those who appreciate understated elegance.
Her content also extends into beauty and self-care, where she shares skincare tips, makeup tutorials, and wellness routines. By incorporating relaxing music, thoughtful narration, and slow-paced visuals, Sam creates a calm and immersive experience for her followers, making her social media platforms a digital escape from the fast-paced city life.
Social Media Presence and Engagement
Sam is particularly popular on Instagram and YouTube, where she shares short-form content that highlights her DIY projects, aesthetic home decor ideas, and fashion tips. Her followers engage with her content not only for its visual appeal but also for its relatable and inspiring nature.
Unlike many influencers who focus solely on luxury or high-end trends, Sam takes a more personal and accessible approach, making her audience feel like they, too, can create beautiful things with simple materials. Her ability to blend creativity, lifestyle, and authenticity has helped her build a strong, loyal following.
Why Sam & Victor Stand Out in Hong Kong’s Influencer Scene
Both Victor Cheng and Sam represent different facets of Hong Kong’s social media landscape, but what makes them stand out is their ability to tell unique and visually compelling stories.
Victor Cheng captures the architectural beauty and urban vibrance of Hong Kong through photography, offering a new way to see the city.
Sam curates a cozy, aesthetic-driven lifestyle, inspiring creativity and mindfulness in everyday living.
Together, they embody the diverse and evolving nature of Hong Kong’s influencer community, proving that social media is more than just a platform for trends—it’s a space for artistic expression and storytelling.
Whether you’re a photography enthusiast, DIY lover, or simply looking for aesthetic inspiration, following Sam and Victor is a great way to experience Hong Kong’s creative side from two distinct yet equally captivating perspectives.
