Guide to Taobao’s First Physical Store in Tsim Sha Tsui, Hong Kong
Taobao, China’s leading online shopping platform, has opened its first physical store in Hong Kong, named PapaHome Partnered with Taobao, in collaboration with the local home improvement brand Papabo. Located in the bustling Tsim Sha Tsui district, this store offers a unique shopping experience that blends online convenience with offline exploration. Here’s everything you need to know before visiting:
1. Store Overview
- Location: 2nd floor of China Hong Kong City, Tsim Sha Tsui, along Canton Road.
- Opening Date: Officially opened on February 22, 2025.
- Size: A spacious 25,000 square feet, housing over 10,000 curated products from more than 100 top Taobao merchants.
2. What to Expect
The store features a wide range of furniture and home decor items, including:
- Living Room Essentials: Sofas, coffee tables, and entertainment units.
- Dining and Bedroom Furniture: Dining sets, wardrobes, and bed frames.
- Custom Furniture: Tailored solutions for unique spaces.
- Home Decor and Renovation Materials: Tiles, flooring, and decorative items.
3. Innovative Shopping Experience
PapaHome uses an Online-Merge-Offline (OMO) model, combining the best of both worlds:
- In-Store Exploration: Touch and feel products before purchasing.
- QR Code Integration: Scan codes for detailed product information, customer reviews, and exclusive discounts.
- Online Checkout: Complete purchases directly on the Taobao app for seamless delivery.
- AI and AR Tools: Visualize how furniture will look in your home using advanced technology.
4. Top Brands and Merchants
The store showcases products from renowned brands, including:
- GoldenHome Living: Custom kitchen cabinets.
- Dongpeng Holdings: High-quality ceramic tiles.
- Monalisa Group: Premium home furnishings.
- Innovative Brands: Ziinlife Designs, SHUZHI Design, and Half House.
5. Special Features
- Personalized Assistance: On-site home designers and store assistants to guide you through product selection and account setup.
- Donation Program: Partnered with Crossroads Foundation, allowing customers to donate household items via the PapaHome app.
- Job Creation: The store has created over 100 jobs for young people in Hong Kong.
6. How to Get There
- By MTR: Alight at Tsim Sha Tsui Station and walk approximately 10 minutes to China Hong Kong City.
- By Bus: Routes 1, 1A, 2, and 6 stop nearby.
- By Car: On-site parking is available.
7. Tips for Visitors
- Plan Ahead: Check the Taobao app for exclusive online discounts before visiting.
- Explore Fully: Take advantage of the AI/AR tools to visualize products in your space.
- Donate Unused Items: Bring along household goods for donation to support underprivileged families.
8. Why Visit PapaHome?
PapaHome is more than just a store—it’s a curated shopping experience designed to meet the needs of Hong Kong consumers. Whether you’re renovating your home or simply looking for inspiration, this store offers high-quality, affordable, and stylish solutions.
For more details, visit the official Taobao website or download the PapaHome app. Enjoy your shopping experience in Tsim Sha Tsui!
Looking for move apartment? Here are Hong Kong's best moving companies: https://www.hk-cityguide.com/expat-guide/guide-to-hong-kongs-best-moving-companies
